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Mountain

BMC TeamElite 01
$4,499.99 $8,499.99 47% Savings
Devinci DC NX/GX
$4,999.99 $6,799.00 26% Savings
From alpine auditorium to backwoods jam, Devinci's DC is an ingenious all-arounder ready to tackle all trail types. Sharp handling starts with 150mm of rear travel harmonized with a 160mm fork, while a slightly steeper geometry boosts performance on technical flats and ascents. Armed with the Shimano STEPS E8000 engine, you'll also experience an accelerated world as you charge climbing segments at speeds up to 32kmh. The e-drive unit delivers smooth energy transfers across three settings (ECO, TRAIL, and BOOST) for varying under-tire terrain. Its high-stamina battery (504 Wh) is downtube mounted and has a stout carbon shield that deflects loose rocks and errant debris. Internal cable routing ensures fast, clean aesthetics. The Race Face Aeffect dropper post gives you an appreciated edge, whether powering uphill or transitioning to descents. And final hits include FRG adjustability and lighting setup compatibility, a 360° fork crown, plus 2.8-inch max tire clearance. Hop on the DC today and set the stage ablaze.
Devinci Spartan Carbon GX Eagle
$4,999.99 $6,399.00 22% Savings
Built to dominate international enduro race circuits, Devinci's Carbon Spartan comes battle equipped. Rolling in on 27.5-inch split pivot credentials and loaded with 165mm rear and upgraded 170mm travel in the fork, the bike brings premium handling to the downward slope, while an improved suspension layout increases lateral stiffness for a cutting-edge climber. The DMC-G carbon frame features Devinci's advanced EPS Molding, which equals flawless form, consistency, and stiffer, stronger engineering. Devinci also shaved 310 grams of extra weight and transformed it into chiseled enduro muscle (-150g from the frame, -160g thanks to the shorter carbon chainstay). In the field, race-ready requisites begin with a 36T compatible front ring meets 170mm dropper post (compatible on M-L-XL), 2.6 tire clearance, metric shock, and front and back boost. Additionally, a Kevlar reinforced bashplate hides a Di2 battery holder molded into the frame.
Devinci Spartan Carbon X01 Eagle | Next-R 32
$7,999.99 - $10,799.00 $10,799.00 Up To 26% Savings
Built to dominate international enduro race circuits, Devinci's Carbon Spartan comes battle equipped. Rolling in on 27.5-inch split pivot credentials and loaded with 165mm rear and upgraded 170mm travel in the fork, the bike brings premium handling to the downward slope, while an improved suspension layout increases lateral stiffness for a cutting-edge climber. The DMC-G carbon frame features Devinci's advanced EPS Molding, which equals flawless form consistency and stiffer, stronger engineering. Devinci also shaved 310 grams of extra weight and transformed it into chiseled enduro muscle (-150g from the frame, -160g thanks to the shorter carbon chainstay). In the field, race-ready requisites begin with a 36T compatible front ring meets 170mm dropper post (compatible on M-L-XL), 2.6 tire clearance, metric shock, and front and back boost. Additionally, a Kevlar reinforced bashplate hides a Di2 battery holder molded into the frame.
Electra Moto 3i
$849.99
Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - SRAM i-Motion 3-Speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires
GT La Bomba
$1,299.99 $1,649.99 21% Savings
Down the mountain, over ramps, through trails, or down city streets, the GT LaBomba is capable anywhere you take it. It's equally at home in the bike park and pump track as it is cruising around town or at the skatepark. Bottom line: the GT LaBomba is an ultra-responsive bike built to shred it all.
Juliana Joplin Aluminum R
$4,549.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight aluminum and 110mm VPP travel turn multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Aluminum R sits at the entrance to Santa Cruz' mountain bike legacy, built with quality components that add a touch of trickle-down performance from their pricier counterparts. A Fox 34 Rhythm 120mm fork leads the way with smooth control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. WTB rims wrapped in dirt-clawing Maxxis tires help you clean sketchy sections of trail thanks to the tubeless design that allows lower tire pressure, giving you more traction when you want it most. A SRAM NX Eagle drivetrain keeps you moving with 12-speed gearing, while SRAM Level T hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and Race Face dropper seatpost complete this all-around trail machine.
Juliana Strega C S
$5,799.99 - $7,099.00 $7,099.00 Up To 18% Savings
The Strega reaches deep into the darkest corners of women’s mountain biking at the highest level. It is a bike without an equal in the market, because few dare to tread where this outsider plays. More agile and versatile than a Santa Cruz V10, more composed at speed and on steeps than a Roubion, the Strega launches straight into the no- woman’s land of a 170mm travel bike. The lower-link mounted shock creates the most progressive VPP platform in the Juliana line-up. That means there’s a consistent feel throughout the shock stroke... the kind of feel you’d expect from a DH bike. And even with a gravity oriented 65 degree head angle, Strega’s geometry still delivers a ride that’s as spellbinding on big trail days as it is on big park days. Juliana's trademark attention to detail can be found all over the Strega, too — including suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes and the Strega proves that sentiment. It's possibly the most niche bike they've ever produced, but those who know, know that the wickedest of good times lie out there on the fringes. Carbon C S build highlights: - Carbon C frame - Rock Shox Super Deluxe R shock - Rock Shox Lyrik RC 170 fork - SRAM GX Eagle derailleur - SRAM Code R brakes, 180mm Avid Centerline rotors - SRAM GX Eagle, 32t cranks Additional features: - Bolt-on shuttle guard and downtube protector guard your bike's paint against wayward rocks and tailgate pads - Completely up to date and fully-featured: Boost 148 rear spacing reduces frame flex, ISCG-05 tabs let you bolt on a chainguide and molded rubber frame protectors reduce rattles and keep your frame pristine - Durable, double-sealed pivots and a nearly bombproof frame, backed by a Lifetime Frame & Pivot Bearing Warranty - Easy to build and maintain—equipped with clean, no-hassle internal routing for derailleurs and dropper posts
Juliana Joplin Carbon C S
$6,399.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight carbon and 110mm VPP-travel turns multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Carbon C S sits at the entrance to Santa Cruz' carbon mountain bike legacy, built with quality components that add a touch of trickle-down performance from their pricier counterparts. A Fox 34 Float 120mm fork leads the way with smooth control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. Race Face rims wrapped in dirt-clawing Maxxis tires help you clean sketchy sections of trail thanks to the tubeless design that allows lower tire pressure, giving you more traction when you want it most. A SRAM GX Eagle drivetrain keeps you moving with 12-speed gearing, while SRAM Level TL hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and RockShox Reverb dropper seatpost complete this all-around trail machine.
Juliana Furtado Carbon C S
$6,499.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C S features Santa Cruz' mid-level carbon frame that's suitable for almost all types of riders and trails. Thanks to a tubeless-ready Race Face/DT wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's GX Eagle 12-speed drivetrain shifts great and nearly eliminates dropped chains, and Guide R hydraulic disc brakes put plenty of braking control at your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 27 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Furtado Carbon C S+
$6,499.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C S+ features Santa Cruz' mid-level carbon frame that's suitable for almost all types of riders and trails. Thanks to a tubeless-ready Race Face/DT wheelset and extra-wide 2.6-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's GX Eagle 12-speed drivetrain shifts great and nearly eliminates dropped chains, and Guide R hydraulic disc brakes put plenty of braking control at your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 37 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Roubion Carbon C S
$6,899.00
Ready to rally the world, the Roubion was born from Santa Cruz racers’ love of events like the Trans-Provence and named after one of Anka Martin’s favorite stages of that race. With 150mm VPP travel and stable geometry built around a 65° head tube angle, this is the bike for facing the unknown in demanding terrain. Radically redesigned into a lower-link mounted shock configuration, the Roubion has taken notes from the Strega’s spell-book. The resulting suspension performance allows you to push harder and charge towards things you used to think were a big deal. The beauty of VPP suspension is that it requires no links in the rear triangle. This creates a one-piece unified carbon swingarm that’s a piece of engineering art and the rock-solid reason why the Roubion tracks so well in rough conditions. You could call the Roubion “all mountain” or “enduro." Santa Cruz calls it “capable of anything." Of course, VPP is a key factor in the Roubion's all-mountain prowess, but the components have to play a big supporting role. With the Roubion Carbon C S you get a great set of parts including SRAM's GX Eagle 12-speed drivetrain, Code R four-piston hydraulic brakes, and a bomber Fox 36 fork and RockShox Super Deluxe fork/shock combo paired with Santa Cruz' mid-level carbon frame. Tubeless-ready Race Face rims and Maxxis Minon tires provide great traction thanks to the ability to run lower tire pressures, and the wide internal rim profile creates a larger footprint for better stability on off-camber tech. A wide and stiff Race Face bar and stem and RockShox Reverb dropper post increase control on high-speed descents, setting you up with the stance and performance you need to smoke the competition.
Juliana Strega Carbon C S
$7,049.00
The Strega is a wickedly fun bike and a statement on how seriously Juliana believes in the progression of women’s mountain biking. With 170mm of VPP-travel and a 65-degree head angle, there’s no equal when it comes to a female-focused trail bike that has one foot firmly in DH. The lower-link mounted shock provides a consistent feel throughout the stroke, and, combined with the gravity-fueled geometry, conjures up a ride that’s as spellbinding on the trail as it is in the park. However, don’t be fooled into thinking this is just a one trick pony. The Strega has been designed to pedal too and will surprise you in its ability to climb to the start of your favorite descents. Juliana’s trademark attention to detail can be found all over the Strega: suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. That’s because Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes. The Strega Carbon C S gives you a great set of dependable components built to handle the rigors of gravity-fueled mountain biking. A Fox 36 fork and Super Deluxe shock pave rock-strewn tracks and give you tremendous big-hit capability when you're ready to let it fly. Tubeless-ready Race Face rims wrapped in Maxxis Minion tires create the perfect combination of traction and speed, and the wide and stiff Race Face bar and stem combo give you precise control of the bike for confident handling on fast descents. A RockShox Reverb dropper post and Juliana Segundo saddle finish this exciting big-mountain ripper.
Juliana Furtado Carbon CC X01+
$8,999.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon CC X01+ features Santa Cruz' top-level carbon frame for all-out performance everywhere you ride. Thanks to a tubeless-ready Race Face/DT wheelset and extra-plump 2.6-inch Maxxis Minion/Rekon tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's X01 Eagle 12-speed drivetrain delivers trusty, quick shifting, and Guide RSC hydraulic disc brakes let you ride faster through precise lever feel. A wide SCB AM Carbon handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 37 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Strega CC X01
$8,999.99 $11,149.00 19% Savings
The Strega reaches deep into the darkest corners of women’s mountain biking at the highest level. It is a bike without an equal in the market, because few dare to tread where this outsider plays. More agile and versatile than a Santa Cruz V10, more composed at speed and on steeps than a Roubion, the Strega launches straight into the no-woman’s land of a 170mm travel bike. The lower-link mounted shock creates the most progressive VPP platform in the Juliana line-up. That means there’s a consistent feel throughout the shock stroke...the kind of feel you’d expect from a DH bike. And even with a gravity oriented 65-degree head angle, Strega’s geometry still delivers a ride that’s as spellbinding on big trail days as it is on big park days. Juliana's trademark attention to detail can be found all over the Strega, too — including suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes and the Strega proves that sentiment. It's possibly the most niche bike they've ever produced, but those who know, know that the wickedest of good times lie out there on the fringes. Carbon CC X01 build highlights: - Carbon CC frame - RockShox Lyrik RCT3 170 fork - RockShox Super Deluxe RCT shock - SRAM X01 Eagle derailleur - SRAM Code RSC brakes, 180mm Avid centerline rotors - SRAM X1 Eagle carbon, 32t cranks Additional features: - Bolt-on shuttle guard and downtube protector guard your bike's paint against wayward rocks and tailgate pads - Completely up to date and fully-featured: Boost 148 rear spacing reduces frame flex, ISCG-05 tabs let you bolt on a chainguide and molded rubber frame protectors reduce rattles and keep your frame pristine - Durable, double-sealed pivots and a nearly bombproof frame, backed by a Lifetime Frame & Pivot Bearing Warranty - Easy to build and maintain—equipped with clean, no-hassle internal routing for derailleurs and dropper posts
Norco Fluid 4.3 HT+
$799.00
With features like gears and disc brakes, your kid will be riding circles around you on the Fluid 4.3 HT+. This little hardtail is designed around 24-inch wheels and includes modern touches to create a fast and efficient ride through its stiff and short rear end and lightweight aluminum frame. The meaty 2.6-inch wide tires offer plenty of grip for confident riding, and the easy-shifting 8-speed drivetrain will keep them rolling on all types of trails.
Norco Storm 1
$849.99 - $929.00 $929.00 Up To 9% Savings
Designed with the recreational rider in mind, the Storm is a hardtail mountain bike for the masses. Available in 27.5" or 29” wheels, the Storm is the perfect ride for exploring new trails with family and friends. Take a spin on one and feel the difference: reliable hydraulic disc braking, smooth, crisp shifting by Shimano, and responsive handling thanks to a RockShox suspension fork and lightweight WTB alloy rims. The Storm makes it easy to find your next adventure and gives you the most from your ride, every time.
Norco Bigfoot 2
$1,299.00
With its lightweight, double-butted X6 6061 aluminum frame, disc brakes and clearance for up to 5.0” tires, the Bigfoot stands for cycling versatility in any terrain and season. From snow lines to sand rides, the Bigfoot provides incredible traction and control and proves that there’s no off-season for fat bikes. An 11-speed SRAM NX drivetrain provides all-day reliability, while the trail is smoothed out with stock 26 x 4.9" tires.
Norco Bigfoot 1
$1,899.00
With its lightweight, double-butted X6 6061 aluminum frame, disc brakes and clearance for up to 5.0” tires, the Bigfoot stands for cycling versatility in any terrain and season. From snow lines to sand rides, the Bigfoot provides incredible traction and control and proves that there’s no off-season for fat bikes. Norco designed the Bigfoot to be a fun, reliable, all-season fat bike that also won't break the bank. It features SRAM's reliable NX drivetrain with a Race Face Ride crankset and Level hydraulic brakes for plenty of stopping power. A stock 130mm TranzX YSP18 dropper post and Schwalbe Jumbo Jim Performance 26 x 4.8" tires round out the build.
Norco Fluid FS 4.2
$1,999.99 $2,199.00 9% Savings
The Norco Fluid FS 4.2 brings all the trail capability of the Fluid series to smaller riders. With no-compromise geometry in a youth-sized frame designed around 24" wheels, the Fluid FS 4.2 is optimized to get maximum fun out of very trail. Hydraulic disc brakes deliver all the modulation and stopping power they'll need to handle the rougher stuff, while the trail-tuned A.R.T. suspension will help them take their riding to the next level.
Norco Fluid FS2 + Women's
$1,999.99 $2,299.00 13% Savings
From punchy climbs and technical trails, to carving through fast and flowy singletrack—the Fluid FS2+ Women's can handle it all. Thanks to an efficiently-designed 130mm suspension system that features a Suntour XCM fork and Monarch R rear shock, the Fluid FS+ maintains composure through rough terrain so you can stay with the flow. Wide tubeless-ready Alex rims wrapped in super-grippy mid-fat tires increase control for confident maneuvering, and the TranzX dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x10 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Fluid FS2+
$1,999.99 $2,299.00 13% Savings
From punchy climbs and technical trails, to carving through fast and flowy singletrack—the Fluid FS2+ can handle it all. Thanks to an efficiently-designed 130mm suspension system that features a Suntour XCM fork and Monarch R rear shock, the Fluid FS+ maintains composure through rough terrain so you can stay with the flow. Wide tubeless-ready Alex rims wrapped in super-grippy mid-fat tires increase control for confident maneuvering, and the TranzX dropper seatpost allows you to lower your seat and center of gravity for unbeatable stability on high-speed descents. A simple 1x11 drivetrain by Shimano produces snappy shifts and keeps weight and maintenance low, too.
Norco Sight A3 Women's
$2,999.99 $3,599.00 17% Savings
The Sight Aluminum Women's is a versatile trail killer with modern all-mountain geometry that is longer, lower, and slacker. The A.R.T. Suspension system features updated kinematics for improved performance, and all models have a spec that feels like a custom build right out of the box. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice on any aggressive all-mountain ride.
Norco Ithaqua 2 Rigid
$3,699.00
The Ithaqua combines fat bike versatility with race bike performance. Whether racing on groomers, making first tracks through fresh powder, or floating across sand dunes, the Ithaqua is the ultimate ride for all-season cyclists. Featuring a lightweight carbon frame with the same Power Chassis as our XC race platform and clearance for up to 5-inch tires, the Ithaqua delivers the full fat experience without the weight. If trail shredding is calling, Ithaqua 2 Rigid has all the features to get you there. SRAM NX Eagle gives that "endless shifting" experience, and Level brakes control your speed with ease. Roll confidently on Kenda Juggernaut Pro 4.5-inch tires, mounted to the popular Sun Mulefut rims.
Norco Range A2
$3,699.99 - $4,599.00 $4,599.00 Up To 20% Savings
Range Aluminum is the ideal Enduro bike — purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range Aluminum features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The A2 build features the stout RockShox Lyric RC fork and Fox Performance Float EVOL shock combo on trail paving duty, and and the sensible SRAM GX1 1x11 drivetrain paired to a forged aluminum Race Face Aeffect crankset for a great balance of performance and value. Meaty SRAM Guide R hydraulic disc brakes put a gorilla grip on big 200mm/180mm rotors for superior stopping power, and the included dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like Maxxis Minion DHF/DHR tires, super-wide Norco 800mm bars, and an SDG Duster RL saddle complete this rough-and-tumble backcountry machine.
Norco Optic C7.2
$4,499.99 - $5,199.00 $4,899.00 - $6,900.00 Up To 25% Savings
Call your boss and tell him you've got a seeing problem. You just can't see how you can stop shredding trails on Norco's Optic Carbon 7.2. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed A.R.T. suspension powered by Fox's Float DPS shock and Float 34 fork. 27.5-inch Easton wheels and a pair of super tacky Schwalbe tires keep you glued to the trail through high-speed berms. The 11-speed Shimano XT drivetrain offers smooth shifting and reliability. Since everybody loves options, the Optic 7.2 features a RaceFace Turbine crank and includes both a 32-tooth Cinch single chainring and a Boost-compatible 36/26 2x chainring setup. And let's not forget the rest of the bike: an SDG Circuit saddle, Norco lock-on grips, and RaceFace handlebar and stem keep those contact points happy; sure-stopping Shimano XT disc brakes give you plenty of modulation; and a RockShox Reverb dropper post so you can stay loose and in control through your favorite rock garden.
Norco Optic C9.2
$4,499.99 - $5,199.00 $4,899.00 - $6,900.00 Up To 25% Savings
Call your boss and tell him you've got a seeing problem. You just can't see how you can stop shredding on Norco's Optic Carbon 9.2. Buff singletrack? A forest of off-camber roots? Punchy climbs and rocky descents? Yes, yes, and yes; all things are possible with 110mm of dialed A.R.T. suspension powered by a Fox Float DPS shock and a 34 Float fork. Roll loud and proud on fast-moving, 29-inch tubeless-ready Easton wheels dressed in tacky Schwalbe tires, a combo that almost never disappoints. The 11-speed Shimano XT drivetrain offers smooth shifting and reliability. Since everybody loves options, the Optic 9.2 features a RaceFace Turbine crank that includes both a 30-tooth Cinch single chainring and a Boost-compatible 36/26 2x chainring setup. And let's not forget the rest of the bike: an SDG Circuit saddle, Norco lock-on grips, and RaceFace handlebar and stem keep those contact points happy; sure-stopping Shimano XT disc brakes give you impressive modulation, and a RockShox Reverb dropper post lets you stay loose while you rail your favorite rock garden.
Norco Sight C3
$4,499.99 $4,999.00 10% Savings
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's GX Eagle 12-speed drivetrain and reliable Level T hydraulic disc brakes to get you up and down steep terrain with confidence, while the wide WTB rims wrapped in Maxxis Minion tires keep you glued to the trail. A DVO Diamond fork and Fox Performance Float shock wrap up this value packed build.
Norco Ithaqua 1
$4,999.00
The Ithaqua combines fat bike versatility with race bike performance. Whether racing on groomers, making first tracks through fresh powder, or floating across sand dunes, the Ithaqua is the ultimate ride for all-season cyclists. Featuring a lightweight carbon frame with the same Power Chassis as our XC race platform and clearance for up to 5-inch tires, the Ithaqua delivers the full fat experience without the weight. A SRAM DUB crankset and bottom bracket keep the weight low, and a full GX Eagle drivetrain offers plenty of gearing for the steepest snow-clad or off-trail ventures. HED Big Deal rims mounted to DT Swiss 350 hubs form a high-performance wheelset that can handle even the roughest terrain, and you'll maintain your footing aboard the Kenda Juggernaut Pro 4.5-inch tires.
Norco Ithaqua SL
$7,499.00
The Ithaqua melds fat bike versatility with race bike performance thanks to a lightweight carbon frame and clearance for 5-inch tires. Whether you're floating over sand dunes or rallying through fresh powder, Ithaqua delivers a snappy ride that gives you the ability to charge and conquer the wildest trails around. This Ithaqua SL build features HED Big Deal carbon wheels and Race Face Next 35 carbon bars for even better response when it's time to drop the hammer. The 11-speed transmission combines the best in Shimano shifting components with Race Face Next SL cranks for satisfying performance in a worry-free package. SRAM Level Ultimate hydraulic disc brakes keep weight low and power high, and the full-carbon fat fork will steer you with precision all the way to a podium finish.
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