Lifestyle

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy rims - Stainless steel spokes - Classic knobby tires

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.125” Retrorunner tires - Painted fenders - Custom saddle and grips

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own. - Lightweight 6061-T6 aluminum frame - Single-speed w/freewheel - Alloy linear-pull front and rear brake - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own. - Lightweight 6061-T6 aluminum frame - Single-speed w/freewheel - Alloy linear-pull front and rear brake - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. The Original 7D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” or 24"x 2.0" semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Single-speed w/coaster brake - Front mechanical disc brake - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12-gauge stainless steel spokes - 26”x 3.5” Electra Fat Tires

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. The Original 7D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Here’s the skinny...you’re not riding one of these to fly under the radar. You’re riding it because it looks gnarly and rides smooth. Introducing the new Cruiser Lux Fat Tire. The fatty 26”x 3.5” tires, super wide rims and 12 gauge spokes practically float over softer surfaces with maximum stability. Meanwhile the disc brakes keep all that awesome under control. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Mechanical disc brakes - Alloy crank and sealed bearing cartridge bottom bracket - Custom extra-wide alloy rims w/12 gauge stainless steel spokes - 26”x 3.5” Electra fat tires

Enjoy all the advantages of Townie’s Flat Foot Technology, comfort, control, efficiency and a wide view of the road, along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly. The Townie Original 3i EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake - Alloy linear-pull front brake - Shimano Revo twist shifter - Full chainguard and integrated alloy crank - Painted alloy fenders - Double-wall alloy rims - 26" x 2.0" semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights

Enjoy all the advantages of Townie’s Flat Foot Technology, comfort, control, efficiency and a wide view of the road, along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly. The Townie Original 3i EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake - Alloy linear-pull front brake - Shimano Revo twist shifter - Full chainguard and integrated alloy crank - Painted alloy fenders - Double-wall alloy rims - 26" x 2.0" semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights

A stylish, streamlined Dutch bike with Amsterdam® signature features: comfortable and efficient patented Flat Foot Technology®, full chain guard and matching full fenders. Stunning in its simplicity, yet playful with its palette.

Remember when your biggest worry was getting home before the streetlights came on? The Moto does. We’ve taken our beach cruiser and added a touch of old school BMX and new school off-road to give you the ultimate play bike. You’re not exactly going to be joining the race circuit on it, but you’ll definitely be popping some sick wheelies and hopping every curb in sight. Go ahead and lay down a little rubber if you want to. Available in the simple single-speed or a little fancier 3-speed. - 6061-T6 aluminum Mountain Cruiser frame - SRAM i-Motion 3-Speed w/Hayes disc brakes - BMX hollow chromoly crank and sealed cartridge bottom bracket - Alloy seat post - 29”x 2.125” Electra Moto knobby tires

The go-anywhere Townie®. Ride with abandon with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame or customize it to fit your needs with extras like racks, bags and baskets. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 21-speed w/Megarange gearing - Shimano Revo twist shifters - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

The go-anywhere Townie. Ride with abandon with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology frame or customize it to fit your needs with extras like racks, bags and baskets. The Original 21D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 21-speed w/Megarange gearing - Shimano EZ-Fire Plus shifters - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders

Great for everyday transportation and light touring, the Ticino® picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of today’s cookie-cutter bikes. Named for an Italian influenced area of Switzerland, Ticino’s design aesthetic, craftsmanship and frame integrity are inspired by the vintage bikes once ridden throughout the region. The retro-inspired hubs, cranksets, chainrings, handlebars, forks, pedals and hammered-finish alloy fenders show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked with modern components custom-manufactured by Electra. But it’s more than just a pretty face. The Ticino sports fast-rolling 700c wheels and a lightweight frame, for a fine-tuned, smooth gliding ride. Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. - 6061-T6 aluminum frameset - Investment-cast crown, tapered-leg, steel fork - Shimano 7-speed Altus drivetrain - Shimano TX50 thumb shifter plus - Forged alloy crankset w/42t chainring dual guards - Shimano cantilever brakes - 32h low flange alloy hubset - Double-wall alloy rims - 700 x 35c tires - Ticino dual-density saddle - Hammered alloy fenders

The Townie Commute 8D is a stylish commuter bike that is built to handle the rigors of the road. It offers eight speeds to choose with a Shimano Rapid Fire Plus shifter and front and rear linear-pull brakes. Large 700c, puncture-resistant Schwalbe balloon tires roll fast and smooth, decreasing vibration on uneven roads. Swept back handlebars provide a comfy, upright position with a wide view of the road so you can spot potential hazards, opportunities and detours. And by detours we mean happy hours.

The Townie Commute 8D is a stylish commuter bike that is built to handle the rigors of the road. It offers eight speeds to choose with a Shimano Rapid Fire Plus shifter and front and rear linear-pull brakes. Large 700c, puncture-resistant Schwalbe balloon tires roll fast and smooth, decreasing vibration on uneven roads. Swept back handlebars provide a comfy, upright position with a wide view of the road so you can spot potential hazards, opportunities and detours. And by detours we mean happy hours

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell

You can see the difference right away. But if you think balloon tires look awesome, wait until you take a ride on 'em. There’s magic in these high volume, low pressure Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a cushy, luxurious ride with added protection against the dreaded flat. All Townie® Balloons come as EQ models, equipped with color matched fenders as well as front and rear LED lights. - Lightweight 6061-T6 aluminum frame - Shimano 8-speed w/Acera derailleur - Shimano Rapidfire shifter - Painted alloy fenders - Forged alloy crankset w/44t chainring/dual guard - Painted alloy rims w/machined sidewalls - Schwalbe Fat Frank 26”x 2.35” tires - Hub dynamo powered Spanninga front and rear LED lights

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather tassels

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep.

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather streamers

Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Custom designed studded saddle and grips - Genuine leather streamers