Lifestyle

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.

The Ghostrider Go! is inspired by the world's first "superbike" motorcycle, famous for its power and speed. A hydroformed frame, ultra-gloss black and chrome polish finishes, and custom license plate seamlessly combine retro style with modern e-bike technology. It's right for you if... Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride. The tech you get The Ghostrider Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely. The final word Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape. Why you'll love it - Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power. - The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike. - Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride. - The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops. - The hydroformed frame features custom details throughout. - The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.

The Navigator Go! is inspired by the lure of travel and exploration. A rich, dark blue matte frame is adorned with land masses, oceans, longitude and latitude positions, and even an antiqued compass rose. Outfitted with a Bosch Performance Line motor, adventure is calling. The question is, are you listening? It's right for you if... Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride. The tech you get The Navigator Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely. The final word Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape. Why you'll love it - Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power. - The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike. - Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride. - The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops. - The hydroformed frame features custom details throughout.

Electra’s Vale Go! 9D EQ is the versatile pedal-assist e-bike that takes riders just about anywhere they want to Go! Powered by a Bosch Active Line Plus motor with a fully integrated battery into a step-thru frame, this bike is built to handle anything from everyday errands to long commutes to fun getaways. The Bosch Kiox display delivers Bluetooth connectivity and advanced rider information like speed, performance, battery charge, and more. Boasting Schwalbe 27.5-inch tires, powerful hydraulic disc brakes, and a suspension seatpost, this bike provides a smooth ride on any terrain from streets to trails. It comes fully equipped with front and rear lights, fenders and a rear rack for the rider who wants to do and carry more. The best e-bike innovations are combined with the comfort and control of our patented Flat Foot Technology, making this bike the best of both worlds. Go! near. Go! far. Go! everywhere in between on the Vale Go!

The XFR is designed for everyday adventures, and adventuring every day. Fast, comfortable, and confident, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to take the road less travelled. With multi-terrain tires that roll fast on a variety of surfaces and an 80mm suspension fork soaking up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define your path between two points. - New MY21 Aluminum frame - SR Suntour XCT 30 80mm fork w/lock out - Shimano Deore 10spd drive train w/clutch rear derailleur - Tektro hydraulic disc brakes - Kenda Piedmont 29" x 2.1" tires RIDER BENEFITS: - LIGHT ALUMINUM FRAME: Premium aluminum frame with stylish details delivers strength, stiffness and minimal weight. - COMFORTABLE FRAME GEOMETRY: An upright riding position keeps your head up to scan traffic, yet a generous wheelbase gives the bike a confident, stable ride. - 80MM SUSPENSION: 80mm of bump-eating travel smooths out choppy pathways for a more comfortable ride. - VERSATILE COMPONENTS: Multi-terrain tires roll quickly on pavement and maintain traction on loose surfaces. Triple ring drivetrains provide a wide gear range, while disc brakes deliver excellent stopping power and control in any weather. - EASY TO ACCESSORIZE: With the ample accessory mounts and chainstay mounted disc brake caliper, fenders and racks mount quickly and easily.

Every ride is an adventure - and the Indie is your perfect companion! If you're looking to escape the ordinary, color a little outside the pristinely-paved lines of city riding, and take your outings a little further, this is where you want to be! With its high-volume 27.5x2.0" tires, the Indie is designed to navigate the unexpected in urban landscapes, turning every ride into an adventure to remember. - Rugged aluminum frame with easy rack and fender mounting - Aluminum fork with lots of accessory mounting options as well as dynamo wire routing - Shimano Deore 1x 10spd drivetrain - 650B wheels accelerate quickly and are lighter and stronger than 700c - Ergonomic bar with 30deg sweep is comfortable and provides a "heads-up" riding position. - Deore 10spd RIDER BENEFITS: - LOW KEY, HIGH TECH ALLOY FRAME: The Indie's alloy frame features custom formed tubing and purpose-built features to produce a lightweight, tough frame that will deal with anything the city dishes out and be a blast to ride. - 27.5" WHEELS - STRONGER, LIGHTER, FASTER: The Indie features 27.5" wheels. They're stronger and stiffer than traditional 700c's, accelerate quicker, and are lighter, to boot. - ROAD PLUS TIRES: When you're riding around the city, the last thing you need to worry about is getting flats on potholes, nor do you want to change routes just because there's a construction zone up ahead. The Indie's 27.5x2.0" tires provide increased grip, greater comfort, and the same outer diameter as a 700x30c tire, so they're fast, too! - ERGONOMIC BAR: The Indie is designed around a custom 26mm rise handlebar which features lightweight alloy construction and a 30 degree sweep for comfort and control around town. - EASY ACCESSORIZATION: The Indie is adorned with fully integrated mounts for fenders, racks and lights so it's as adaptable as it is fun to ride.

The Norco Scene is not another hybrid re-run. Rated 'R' for rad, the Scene's modern spin on the upright hybrid bike will have you doing a double-take. Don't let the step-thru design throw you – it's all part of the Scene's laid-back personality, offering casual convenience for all – especially when hauling heavy loads like kids' seats and trail-a-bikes. Not one to be typecast, the Scene is perfect for family rides, cruising with the crew, or quick trips to refill a growler. And with inspiration from Norco mountain bikes, such as 1x drivetrains and 650B wheels with large volume tires, the Scene is a real showstopper.

The Indie VLT elevates your daily commute and weekend excursions beyond the ordinary with its seamless integration of a Shimano STEPS electric assist and e-optimized components into its sleek, modern urban styling. With its fenders, rack, and integrated lights, the Indie VLT is totally prepared, even when you aren't. Its smooth-riding 27.5" tires, secure through-axle wheels, and a removable Shimano in-tube battery ensure that ensures, no matter where you ride or how you get there, you'll arrive in style and park with confidence. - Custom Aluminum Indie VLT frame w/ Smooth Welding - Shimano 6100 DU and new 8035 battery (504 watt/hour) with increased range - SR Suntour 27.5" 63mm fork with lock out - eBike rated spec: hydro brakes, thru axles, wheelset, tires, e-Anti-rust chain, headset - Equipped with fenders, integrated rack, and lights hardwired to battery - Comfort touch points: Selle Royal Lift saddle with handle, ergo grips, ergo bar RIDER BENEFITS: - LOW KEY, HIGH TECH ALLOY FRAME: The Indie VLT's all-new alloy frame features purpose-built features and full Shimano STEPS integration in a lightweight, tough frame that will deal with anything the city dishes out and is a blast to ride. And, we also made it available with a convenient step through design. - E-BIKE RATED COMPONENTS: The Indie VLT features e-bike approved hydraulic disc brakes for extra stopping power, an e-rated lockout-equipped suspension fork and is equipped with e-optimized wheels and a reinforced e-spec chain to handle the additional torque and rigors of the electric assist. - REMOVABLE DOWNTUBE BATTERY: The fully-sealed 504Wh Shimano E8035 in-tube battery is stealthily mounted, and easily removed for convenient charging, and secure, confident parking. - SHIMANO STEPS – ALL THE POWER YOU NEED: The best-in-class Shimano STEPS drive system, including e6100 display and DU6100 motor, will extend every ride with up to 180km per charge, provide the perfect amount of assist, and is supported by a worldwide network of Shimano distributors and dealers. - FULLY-EQUIPPED: Integrated lights, fenders, and rear rack makes the Indie VLT ideal for around-town adventures and the dropper post allows for quick adjustment for stop lights and allows simple saddle height adjustment for multiple riders. - SERVICE-FRIENDLY DESIGN: The Indie VLT is designed with thoughtful internal cable routing that makes dealer service easy, and the full Shimano STEPS drive system benefits from Shimano's international support network. You can sell with confidence knowing that your service department will continue to run as smoothly as ever.