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Bikes

$849.00
Devinci's kids bikes may be small, but they don't skimp when it comes to copping the same high-performance features that define our mom- and dad-size rides. The intrepid Ewoc, for instance, is off-road equipped with lightweight Optimum G02 aluminum tubing and advanced geometries perfect for pint-size rippers. The Azkhaban, on the other hand, is a multitasking wizard, mirroring Devinci's performance hybrid bikes and built on an Optimum S02 aluminum platform. Both models feature lifetime frame warranties and high-viz color schemes to ensure kids are seen, and therefore safe.

$949.00
Devinci's kids bikes may be small, but they don't skimp when it comes to copping the same high-performance features that define our mom- and dad-size rides. The intrepid Ewoc, for instance, is off-road equipped with lightweight Optimum G02 aluminum tubing and advanced geometries perfect for pint-size rippers. The Azkhaban, on the other hand, is a multitasking wizard, mirroring Devinci's performance hybrid bikes and built on an Optimum S02 aluminum platform. Both models feature lifetime frame warranties and high-viz color schemes to ensure kids are seen, and therefore safe.

$949.00
Whether it's Monday's concrete commute or a weekend's worth of unpaved exploration, Devinci's new Riff 29 is a truly versatile accomplice. The anatomy of this sporty XC starts with a bomber aluminum build, coupled with a capable 29" stance that makes easy work of roots and rocks, as well as curbs, potholes, stairs and wayward pedestrians. With a lifetime warranty and a sticker price that won't crimp your accounts, the Riff is ready for whatever you got.

$1,099.00
Whether it's Monday's concrete commute or a weekend's worth of unpaved exploration, Devinci's new Riff 29 is a truly versatile accomplice. The anatomy of this sporty XC starts with a bomber aluminum build, coupled with a capable 29" stance that makes easy work of roots and rocks, as well as curbs, potholes, stairs, and wayward pedestrians. With a lifetime warranty and a sticker price that won't crimp your accounts, the Riff is ready for whatever you got.

$1,999.00
The Minus is a Made in Canada, mega-footprint snow destroyer that will make you rethink your next winter vacation. To ensure the Minus lives up to its name, every component is tested in deep winter conditions here in Chicoutimi, Canada. So you can trust the 1x drivetrain, powerful brakes and lightweight aluminum frame, and stay in control with low stand-over geometry and new XL sizing. No matter how slick, or cold, things get, the Minus fat bike is ready for more.

$1,999.00
FAT BIKE
The Minus is a Made in Canada, mega-footprint snow destroyer that will make you rethink your next winter vacation. To ensure the Minus lives up to its name, every component is tested in deep winter conditions here in Chicoutimi, Canada. So you can trust the 1x drivetrain, powerful brakes and lightweight aluminum frame, and stay in control with low stand-over geometry and new XL sizing. No matter how slick, or cold, things get, the Minus fat bike is ready for more.

$3,399.00
The Marshall is a Made in Canada, made for the people, light-up the trails dual-suspension mountain bike. At its heart, the all-new 130mm travel aluminum frame delivers Split-Pivot performance and reliability with key features like Boost spacing, size-appropriate wheel sizes, a dropper post, frame protection and a lifetime warranty-all in a more wallet-friendly package. Paired with a 140mm fork and reliable parts, the Marshall delivers no-fuss riding for no-nonsense riders.

$4,099.00
ALL MOUNTAIN
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6" tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes-results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.

$5,199.00
ALL MOUNTAIN
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6? tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes—results of serious testing around the globe. If you’re looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can’t yet, the Troy is your bike.

$5,499.00
LONG LIVE CHAINSAW
Stevie Smith’s love for riding was contagious. Just being in his presence made you want to go fast, whether you were racing or not. We made the Chainsaw to embrace that spirit and carry on his legacy, with an annual donation to the Stevie Smith Legacy Foundation.
Whether you’re lapping the park, lining up for your first DH race or pedaling to the gnarliest trail in town, the only thing stopping this Chainsaw are its brakes. It can handle any trail you throw at it: the aluminum frame is made in Canada and guaranteed for life. It’s compatible with mixed wheels, single and dual crown forks.
Let ‘er rip!

$6,399.00
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6" tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes—results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.

$7,149.00
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6? tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes—results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.

$7,499.00
ENDURO HP
There’s a new standard for speed. Our long-travel enduro weapon brings Enduro World Series pace to everything you ride, with plenty of room for a water bottle. Right away, you’ll notice the thrust and stability of a rearward axle path. Pair that with a 160mm Split Pivot design that’s fully active under braking and you’ll experience time-warping levels of control. For those about to blast, Spartan HP is the rocket ship you’ve been waiting for. Hope you brought goggles.
$8,899.00
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6" tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes—results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.

$459.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop.
The final word
There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are.
Why you'll love it
- Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming.
- Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck.
- Easy-to-remove training wheels that require no tools.
- 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day.
- Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings.
- Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

$479.99
Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology.
- Cruiser hi-ten steel frame
- Shimano Nexus internal 3-speed w/coaster brake
- Alloy rims, front hub and seat clamp
- Alloy stem and integrated kickstand
- 20"x 2.125" Moto tires
- Matching bell

$499.99 - $569.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$549.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$769.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$779.99 - $799.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$899.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

$909.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$929.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$1,499.00 - $2,499.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$2,149.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$2,149.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$2,349.99
Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
- The artwork on this bike is authentic Shibori dyes created by one of our designers.

$2,499.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$349.99
The Haro Shredder represents step-1 on the BMX journey - a capable neighborhood bike with deep roots in the Haro Freestyle back catalog. Reborn from its hey-day 30-years ago, the Shredder is light and versatile - thanks to its 6061 aluminum frame - and available in a variety of frame sizes ranging from 12” to 24”. A carefully selected group of Haro branded components complement a quality package and position the Shredder as a great value vehicle for freedom and fun. For those who want to take their riding to the next level, check out the Haro Destinations range and a series of bikes designed and suited to jumping, skate park riding, and going big in the street.

$7,349.00
Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we've taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike.
This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degree) and reach (425mm) is a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder's seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what.
Beyond the details, there are some bigger features that amplify this XC wild child's abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There's even room for two water bottles within the front triangle for bigger training and racing days.
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